Quikthinking Software Blog


0 Apple’s iPhone Ecosystem

I've never been an Apple "fan boy." I migrated into the world of "i" for professional reasons.

After dabbling with an early Texas Instruments computer donated to me by a family member, I used an Apple Macintosh in an early workplace gig. After that job, DOS, (digital operating system), then Windows computers ruled the roost of my media employers.

The first personal computer I purchased was as DOS pc. A long string of Windows computers followed from Windows 98 through Windows 11 today. After I began developing mobile applications for Android to get experience, I knew that expanding the app titles into iOS would broaden their base of appeal.

iPhones a Poppin'

My first iPhone cost me $1. It was a Verizon promotion that I took advantage of. When I upgraded that 4S to iPhone 6, I paid $200 to get it via the pre-owned market. Next, it was another pre-owned unit, this time an iPhone 7 for $217. iPhone X cost me $369, again, it was a just like-new pre-owned unit.

I also have a bunch of pre-owned iPads and MacBooks. All of these Apple devices still work, and I have never had issues with any of them.


During the iPhone journey, Android remained my mobile phone of choice. I just like them better. I've never paid more than $200 for any of my Motorola or Samsung Androids. My latest Android phone, a brand new one sporting Android 13, cost only $129.

Captured in the ecosystem?

The U.S. Justice Department and 16 attorneys general filed a lawsuit on March 21, 2024 alleging that "Apple's iPhone ecosystem is a monopoly and that its anti-competitive practices extend to the company's Apple Watch, advertising, browser, FaceTime and news offerings."

Some of this might be true, but let's face it. Apple's world is essentially a pay for play experience. If you want to spend thousands on their offerings, you can do so. As I've detailed, there are other options for sober minded, cost conscious individuals.

When I became an Android developer in 2011, the one-time cost of the Google Play developer application was $25. Apple charges an annual developer fee of $99. I’ve been paying it since 2018.

Who does the media love?

The media pushes Apple products as cutting edge technology. If you want to be with the cool kids, you know that television, radio, print, and digital push Apple's annual updates as must have swag. In the press, Android has always been ignored, especially in the United States.

Bulletin. According to, Android commanded 70.11% of mobile operating systems worldwide. iOS is behind in 2nd place at 29.19%. These stats are for the fourth quarter of 2023.

It's a hard argument to assert that "Apple's iPhone ecosystem is a monopoly," if you are not forced to be a gloating participant in their techno culture. Yes, the green or blue bubbles in iMessages are cute. Go without them using Android messaging and you’ll be just fine.

I do agree that it is much harder for a developer to exist inside of the App Store world based on their assessment of submitted applications. Their use of psychological tactics imploring you to embrace their suite of Apple tools is never ending.

In the end, "i" universe users will just pay more if the Justice Department wins this case that is sure to drag on for a long time. Do you think the iPhone ecosystem is a monopoly?

Appleā€™s iPhone Ecosystem
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