I had dabbled briefly into watching Instagram Reels when it was first launched. After a couple of eye-popping minutes scratching my head in wonder, I baled out.
One recent evening, I decided to watch Instagram Reels for 90 minutes straight without taking any breaks. Yup, Instagram will love me for this.
Instagram Reels is Instagram's 15 second all-video channel, just upgraded to 30 second videos or less.
Reels is a Tik Tok derivative. We are not on Tik Tok. Reels joins the Instagram Feed, IGTV, and Stories as the fourth Instagram channel.
Between the choreographed dance moves, funny parrot parodies, and delightful doggie tricks, these Instagram Reels videos are very entertaining.
The next day after binge watching Reels, on a lark I decided to do one myself. To my shock, this first Instagram Reel I posted received over 400 views in the first 24 hours.
Hmm. Not bad. As of this date, only personal and Creator Instagram accounts can use music in their Reels, but Business accounts (what we have) can't.
The impediment is music licensing. (Check out the song "7" by Prince & The New Power Generation as he subtly uses innuendo to blast the record companies).
With Instagram Reels, a Business account can use voice narration. We have a ton of sound effects that we rarely use. With these things in mind, we produced a 2nd Instagram reel one day after the first.
Here are our first two Instagram Reels back-to-back. Each Reel is 15 seconds. The 2nd one has audio:
The motion video in Reel #2 comes from one of our mobile apps. Can you guess which one?
My personal experience so far tells me that these Instagram Reels are a lot of fun!
Follow us on Instagram and join us for our Feed, Stories, and Reels (Reels is mobile phone only for now). On Instagram we are @quikthinkingsoftware1